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Jab Jab Jab Right Hook : How to tell Your story in a Noisy Social World
Gary Vaynerchuk's first bestseller, CRUSH IT!, showed aspiring entrepreneurs how to turn their passions into full-fledged businesses using the tools of the Internet. His second bestseller, THE THANK YOU ECONOMY, showed more established firms how to use social media to transform their relationships with customers. Now, in JAB, JAB, JAB, RIGHT HOOK, Vaynerchuk taps into an even more profound and urgent need that is being felt by large companies and entrepreneurs alike: the need to truly engage customers not by shouting at them over social media, but by creating compelling content, through new narrative forms particular to each of the different kinds of media platforms that have sprung up in the last five years. Media platforms such as YouTube, Twitter, Tumblr, Instagram, and Pinterest are not merely channels for distributing corporate banner ads. Indeed, each are particular forms of media, and each operate by their own particular set of rules and thus require different approaches to content generation and storytelling. With lively stories, practical advice, and cutting-edge insights, Vaynerchuk's latest book will show readers how to throw a punch that really connects with consumers.