+ the Innovation Handbook
Create the Future is an exciting, highly-visual guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The 360-page bestseller is loaded with the same tactics, tools and frameworks that Gutsche’s team uses to accelerate 700 of the world’s most powerful brands, billionaires, CEOs and NASA.
In short, you are capable of much more than you think, and our current period of chaos in presenting you with a unique window of opportunity. COVID-19 has entirely reshuffled the deck, and changed consumer needs. Millions of businesses have already been disrupted, many more are about to fail, and yet, new consumer needs are creating an opportunity that could reshape your future.
Throughout history, we know that chaos reshuffles the deck, changes consumer needs, switches who is in the lead, and creates unprecedented risk and opportunity. Chaos causes most people to retreat – but not always. Disney, CNN, Square, HP, Apple, Fortune Magazine, Uber and AirBnB are just a few examples of companies that started during periods of rampant chaos and global economic recession.
Crisis and chaos CREATE opportunity, if you know where to look. The challenge is that your own success, neurological wiring, past decisions, and “7 Traps of Path Dependency” make it more difficult for you to realize your full potential.
In our post-COVID era of chaos and disruptive innovation, there are so many great opportunities within reach; however, most smart and successful people miss out because of these proven proven traps. If you could overcome these traps, what could you accomplish? How much more successful could your plans for innovation and change, actually be?This unique, visual book, teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy’s high energy, provocative thinking with tactics that have been battle-tested through thousands of his team’s projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.